Crown 360 Experience Film

Filming

Roles

R+D
360 Video was just gaining popularity, so research was important during this project because I was walking into unchartered territory. We were fortunate enough to have a $400 Insta360 camera that was donated to the school. By testing on this camera, I created a proof-of-concept that the school was willing to bank on for the project.
Preproduction
Similar to the initial testing phase, preproduction was difficult because we knew we could only rent the 11K camera for a few days. Therefore, I had to align key aspects of the college (basketball game, party by the lake, etc.) with the filming days. And unlike a typical script, this required a format that hadn't been standardized yet.

In addition, because the camera and viewer can see all sides, it was vital to arrange all aspects of the scene, not just a single angle.
Director of Photography
Filming took 3 days. First, I took some test footage and edited it to ensure that the project was ready to go. Then I spent time running to different events and preplanned scenes to capture college life.

As mentioned above, filming was unique because I couldn't be near the camera but would often need to direct behind a tree or around a corner.
Editor
I tested both Premiere Pro and FCP X. I settled for Final Cut becuase of the way the software managed teh 360 footage. However, I had to edit on a shared computer becuase of the computing power needed to edit such large footage.

It usually took multiple hours to export the short film. I could then view it on Youtube to see how the footage turned out.
Distribution
Unlike normal distribution online, I had to sideload the footage onto the Oculus Go. Then test to make sure it worked for people watching. I tested if people experienced nausea during the viewing. We also had to start the video for others, so we developed and even practiced a system that would allow us to seamlessly start the video, get the headset on a person's head, and help them remove it after the viewing.
HIGHLIGHT

Why 360?

This project started with the question:

"How do students to experience college without being there?"

360 Video is a highly engaging way that gives an all-encompassing experience of spaces without being there, a solution that was incredibly valuable to the college. Further, because the viewer gets to determine where they look, there is a sense of autonomy – a remarkably satisfying experience.

Discover more about the conferences
INNOVATIVE

Using new tech

While teaching a class at the college, Interactive Design, I came across a VR Lab near the college. Partnering with them was instrumental in the success of the project.

It was also incredibly challenging to find a delivery solution without hiring a developer to create a custom app for a headset. Finally, after researching and trial and error, I created a system that allowed the Oculus Go headsets to be used simply and offline.

Watch the 360 Experience

What we found

The Payoff

The video was instrumental in showcasing the innovative side of Crown College. The experience was a highlight at two major conferences. It influenced students when they came to college during the Summer and during the pandemic, when the college was mostly empty).

20%

increase in enrollment

Year-over-year at Crown

1k+

people experienced the 360 video

During 2019