Crown 360 Experience Film

Filming

Roles

Producer

ethizo hired illūm to produce a commercial that would be shown on the web, at conferences and used in outbound marketing. I worked on casting, secured the locations, managed the budget, and hired the team to make the production possible.One unique aspect of the production is that ethizo wanted a version with 3 different actors and a version with 1 actor doing all the parts. This requirement created a complex shooting schedule as shots had to be repeated with the "main" doctor.

Writer

I wrote the scripts, which went through multiple iterations with ethizo. We landed on a version that we felt confident would portray the new app positively to prospective doctors.

Director

On set, I directed the production, working with each actor to pull out the best performance we could. I also worked with the DP on transitions to give the film a cohesive and lively feel.

Editor

I love great storytelling and feel video editing is the best way to tell stories today. I worked in Premiere to cut the footage together in a way would reach our audience.

HIGHLIGHT

Why ethizo?

ethizo sought out illūm (my side company) to create this commercial. ethizo is a startup with the goal of helping doctors complete paperwork more efficiently – ultimately allowing them to run their business sustainably. Their app has changed the lives of many doctors, particularly those with smaller practices that are often under tremendous pressure because of the paperwork required to complete their work. The ethizo app solves this in a simple, meaningful way.
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I love great storytelling and feel video editing is the best way to tell stories today. I worked in Premiere to cut the footage together to reach our audience.

Explore ethizo

What we found

The Payoff

This commercial allowed ethizo to start conversations at conferences, showcase during cold calls and follow-ups, and reach investors interested in seeding the company.

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