Foundations website was out-of-date, visually lacking, and inflexible for future content.
Create a new visual language, more rich content, and an expandable system to bring a modern look and feel to fiwealth.com – all built on Webflow.
Visit fiwealth.comBreak down the website to explore areas of opportunities. Then, create a plan, including a new visual style through Adobe XD.
Build out the new template with help from a Webflow Expert to expedite the process. Implement new compelling content.
Review + repeat until it is ready to publish. Continue to improve.
A new space was needed for weekly updates, monthly updates, blogs, and when Foundations is in the news.
Significant time was spent understanding the hierarchy of information.
The original website was sparse, and the text was outdated and sometimes inaccurate. There was an exploration to find the correct visual language and wording to reflect Foundations' brand.
There are aspects of Foundations' complex offerings, such as their different investment strategies. Through research and categorization, we were able to take the complexity of multiple strategies and present them in a compelling, easy-to-understand way.
Foundations' new website was built with the future in mind. By developing a custom Webflow template, the design can expand while remaining consistent. That pair with the thoughtful structure allows Foundations to expand service and offerings while remaining agile and scalable.
A byproduct of redesigning Foundations' website was the opportunity to use Google Analytics. By having a more robust set of tools for analytics, Foundations can make data-driven decisions about content, flow, and more.
Matching brand standards
Based on 90 days after launch