Room + Board Experience
The Problem
A way to showcase a college campus without being trite.
Solution
The Crown Marketing Team created a mini-series and a landing site that helped prospective students engage with the college.
Visit tour.crown.eduI designed the layout for an on-site developer to reference when building in WordPress.
Every episode needed to be scoped out, written, pre-produced, filmed, and edited in a way that showcased the college.
We then needed to write content to fill out the pages. The series became part of Crown's communication flow for prospective students and social channels.
Main Features
Outstanding
Simplified Site
We purposefully created a microsite in a subdomain so that students could interact with the brand without being overwhelmed.
Designed
Look + Feel
This project was a pre-brand update for Crown. However, we designed a specific feel for the projects to feel cohesive and recognizable.
Visit the Mini-Series
The Payoff
This was a win for the college as students were able to experience "touring" the college uniquely and memorably. Additionally, during the two years this series was happening, Crown saw an amazing uptick in enrollment.
increase in enrollment
year over year at Crown
views of the episodes
across Vimeo, the website and social
